Direct. Insurance. Marketing.


We help businesses turn their data into meaningful information to execute profitable marketing campaigns.

Strategy

• User/Client Requirements
• Define Project Outputs/Benefits
• Examine Internal & External Environments
• Understand Client Goals & Culture
• Problem Definition & Solution

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Analytics

• Data Infrastructure: Fields/formats/flows
• Customer Profiling/Data Analysis
• Gap Analysis
• CRM Data Warehouse
• Propensity Modeling
• Data Preparation: Washing/Exclusions

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Execution

• Programme Specifications
• Identify Key Task Areas
• Resourcing and Task Allocation
• Timescales Management
• Management & Control

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Measurement

• Key Performance Indicators
• Campaign Performance Reporting
• Financial Reporting
• Online Reporting
• On-going Audits & Reconciliations

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Who we work with...